Campaign branding | Art direction
From the Heart
This campaign for Visit KC is an impactful branding effort that confidently positions the city as the "Heart of the Midwest". The campaign effectively captures the essence of the city, highlighting the deep passion and enthusiasm of Kansas Citians. It aims to attract visitors and invite them to experience all the inspiring things happening and exciting things to come.
The brand design is elevated and bold, drawing inspiration from the city itself. The lifestyle photography captures the vibrancy of the city's culture and people. All of these elements come together seamlessly to tell the brand's story that is full of life, energy, and heart.
MMGY, 2023
Creative team:
EcD: Rick Dunn
GCD: Julie Major
CD: Dustin Sharp, Brenna Paxton
CW: Becky Boeshaar
AD: Kira Jeffries, Fiona Dougan
Video: Chris Luckey, rj Jarret
EcD: Rick Dunn
GCD: Julie Major
CD: Dustin Sharp, Brenna Paxton
CW: Becky Boeshaar
AD: Kira Jeffries, Fiona Dougan
Video: Chris Luckey, rj Jarret
Display Banners, Social & Email
Photo & Video Shoot
Out of Home – Denver, co
SUPER BOWL LVIII OUT OF HOME – KANSAS CITY, MO
